The year of the engineer

Concept and Design
SinnerSchrader Swipe


The IWC’s Watch International magazine allows readers to find out everything about the IWC culture and the values of the brand. Each edition presents new products, watches, watchmakers and personalities who love IWC.

In 2010, we were faced with the challenge of bringing Watch International to the iPad. Since then, ten editions have been published at the same time as the print magazine.


Each edition takes advantage of the opportunities offered by the iPad to the full and is much more than just an adaptation of the print magazine. We decided early on to employ Apple Kiosk so as to be able to manage all editions in a single place. Readers can subscribe to the magazine via Kiosk, with each new edition downloaded automatically to their iPad.

In the 1/2013 edition, the completely revised Engineers Collection is presented, alongside the partnership with the Mercedes AMG Petronas Formula 1 team. In this edition, personalities who have a passion for fast cars and motor sport also get their say: race driver Nico Rosberg and Hollywood star Patrick Dempsey.


Follow the AMG Petronas Formula 1 team on the racetrack.

Born to race

Patrick Dempsey talks about his idol Steve McQueen and his passion for race driving.


Nico Rosberg pursues perfection, in everything he does.

Dealer locator

The app provides an easy way to locate the nearest dealer to you.

The racing machine

A lot of details are hidden under the gleaming exterior of the Mercedes AMG Petronas 2012 F1 car.